Introduction This Case Study go forth procreate the development of my unused fruit at McDonalds: the McFreeze. Not only if exit it cover the development, but the marketing behind implementing the late-fangled product. Some of this marketing that go forth be cover volition include: advertising, pricing, placing and promotion. Product My unused product the McFreeze give be a knock off of the menstruum Mr. fogged that Dairy Queen sales. The McFreeze forget consist of small crisp field glass pellets mixed with your choice of flavor. The flavors I am planning on exploitation pass on be: cherry, grape, orange, and strawberry. This new product will go up in twain sizes: large and small, with the large be 32 ounces and the small universe 16 ounces . For pricing of this product, I am going to incur prices of the Mr. Misty from different areas where it will be sold. I will and so set my price daintyly less than Dairy Queens Mr. Misty, as a promotion. Imp lementation Creating the new product will be a slight challenge, since McDonalds does not stock the fruit flavors or own the necessary machine to dumbfound the ice pellets.
market will need to find the most cost reasoned ice pellet maker and one that will mete out up the smallest amount of space. Training on this machine will be minimal since the product is simple to create. Promotion This new product will only be a summer promotion, unless sales of the product exceed my revenue goal. I will market the McFreeze to all McDonald franchises in the United States as a test market, and then may expand overseas i f the strike is there ! If you want to get a full essay, ordain it on our website:
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