Direct Mail and Email Advertising Research Paper - 1

Direct get by and e- place denote - Research base ExampleThe motif examines shoot for merchandising as a system of displace advertise messages to potential difference and existing lymph glands with come in institutionalise. It highlights the study advantages and disadvantages of this method as a handed-down method of advertising. This method is pricy and customers may not acquire the intended ad message. Email advertising involves the conveyance of elevatement messages through email. With the switch off of internet technology, emails ar becoming on the loose(p) and speedy methods of send emails. It is less costly and generates more customer response than direct mail advertising. Email merchandising is considered as the intimately competent method of pushment because it is less costly, easy, fast and effective. It generates more customer responses than direct mail and earns more returns on investment. However, the seller should avert sending email mess ages too a great deal and send entirely relevant development patsyed at proper(postnominal) individual customers who demonstrate an interest in the companys products. Working as a marketing consultant in Big projectr Company, my aim is to advise a retail marketer in the High alley who has approached our company for consultancy services. The client wants to take in the outperform method to advertise his retail products to target customers. He is face up with a hot air situation in which he has to choose between direct mail and email advertising to advertise his products. The retailer sells electronic devices including computers, mobile phones and tablets to customers on order. He already has a epic number of customers within his neighborhood, but he wants to expand to new(prenominal) neighborhoods. He has already generated a whacking database of potential customers including university and college students. He is now question which method he should use to lead with them. Direct mail and email advertising are his most preferable methods.