BMW Differentiates Itself Essay Example | Topics and Well Written Essays - 500 words

BMW Differentiates Itself - Essay caseBMW is one of the first firms to incorporate the idea in its vehicles in Europe and Asia markets. Its continued research has light-emitting diode to the adoption of efficient dynamics technology. The enhancements have led to the production of vehicles producing less than 140g of carbon dioxide per kilometer. The technology incorporates the interaction of electric motors and combustion engines in the vehicles as a strategy to reduce carbon dioxide emissions. The differentiation has change magnitude its competitive advantage against rival firms because most customers are cautious about the pollution levels while buying vehicles (Mahnken, 2012). BMW has also launched the e0drive model that runs on electricity fashioning it its first vehicle to use green energy. The BMW enthalpy runs purely on hydrogen fuel in an approach to conserving the environment. The differentiation took place in 2004 onwards most of the rivals had invested in environmenta l saving techniques in their production of automobiles.Secondly, BMW has employed latest technological enhancements in its vehicles. It has installed onboard diagnostics systems that place be used to monitor the cars operational and management modes remotely. The caller-up had a time advantage of installing the technology before most of its rivals. Moreover, the firm has used the companionship to come up with strong and light vehicles to enhance speed through the use of carbon lineament materials. Technology has also facilitated changes in aerodynamics, transmission and safety of its customers hence having a competitive advantage.Thirdly, BMW has integrated homophile emotions and with the production of its vehicles. Its designs awaken customer emotions and passions through providing the tastes and preferences of the customers. The automobile company has mostly ventured in luxury vehicles. Clients can customize their vehicles through by changing features such as color and physic al looks while making their orders. The customer-firm connection is not found in