Internet Business and Electronic Commerce Essay

execute 1The cardinal industries chosen for the analysis on the layout, format, and contents of their web localises atomic number 18 Online Shopping and Online marketing Assistance websites. Starting from the first industry Online Shopping it includes several(prenominal) organizations that started the trade of selling a grand range of products and services online. The organizations chosen for this radical include LastMinite.com that sells flight tickets,, holiday tickets, hotel booking, car hiring, theatres, restaurants and m some(prenominal) other hug online. This organization is usu all(prenominal)y service-focused than product-focused. Aol Shopping is other organization that sells a wide range of products ranging from app arl, electronics, to industrial products. Yahoo Shopping has almost the same stratum that sells electronic items, flowers, gifts, jewelry, apparel, etc. And finally, Amazon is a nonher popular website for online obtain where a wide range of products can be purchased instantly.The second industry is cerebrate to providing online marketing help in terms of giving trainings, news permitters, reports, and expert advices. low this industry the following organizations were chosen, Clickz, which supports marketing news, expert advice, training, iReviews, etc. The tape is a nonher organization that stick outs assistance to its clients by offering them hardware, software, music, networking stuff, reviews, newsletters, and other internet and line of work related assistance. DaveChaffey is a personal website that provides books, consultancy, training, lectures, and reports related to marketing and e-commerce. And finally, Jakob Nielsens site is almost the same as DaveChafeey that offers reports, e-newsletters, films, books, consultancy services, and articles from various news, magazines, and journals sources.Answers 2Now lets analyse the everyplaceall layout, design, contents, options, and facilities available in the websites o f these organizations. Starting from the online brandping ones, they know a professional and eye-catching outlook where the layout is designed rather properly, providing several categories on one side either left or top and also using colors that entice the viewers to look more. Secondly, the use of pictures or animations is fashioning these websites look more attractive and communicative, since run intos let people remember the stuff longer. Moreover, there are legitimate hyperlinks a great deal(prenominal) as, careers, login, to the highest degree us, contact us, etc. that depicts a better and reliable image over the viewers or customers. Also, convenience is cosmos provided to the customers by giving them an option of search, with which they would find what they want. Whatever product or service is new, popular, or trendy, is shown righteousness on the top middle of the website where first look goes. In short, website layout and management is at its best that gives a professional look and provides knack to the visitors.On the flipside, the online marketing consultancy or assistance websites are non that catchy. Although Clickz and The Register look better and have a professional look since they the categories are clearly defined and fixed systemically nevertheless, the use of colors and pictures is not commendable. text written is too oftentimes that does not motivate the reader to explore more of the website even worse scene is in DaveChaffey and Useit.com websites where there is not even one picture. Moreover, the colors used are not soo involvement, layout is cluttered, forgetful arrangement of options, and text is everywhere that leads a bad impression of the website over visitors who do not feel like exploring more. The use of better colors, kinsperson alignment, using pictures, and showing advertisements on right hand columns would add believability and attractiveness to the websites.Answer 3Electronic commerce is basically an o utput signal of phenomenon what we call globalization, where the lifestyles, methods of conducting business, and other activities such(prenominal)(prenominal) as, traveling have gone much easier than before. As a result, many entrepreneurs are starting up their businesses online, on with those businesses that are transforming from the traditionalisticistic business setting to online one. Electronic selling differs a lot from the traditional department store selling due to several reasons. First, electronic selling uses technology where the customers purchase products by just clicking their mouse. at that place is no sensible location in e-selling like in traditional departmental form where customers have to go to buy. E-selling has veritable advantages over traditional method of selling such as, cost savings for the business for not having a physical location, setting products there, maintaining them, electricity, and other costs. Customers also benefit from e-selling where t hey do buy instantly sitting back at home, without wasting their condemnation and fuel expenses in short, they are getting convenience at its best.Considering the air that is provided by many departmental stores such as, food chains, restaurants, or garments by using stiff use of lighting, displays, music, and fragrance, it does create a favorable jar over the customers for the sellers. another(prenominal)(prenominal) strategy used is of placement of products in such a way that encourages impulse buying whereas, when talking about the straw man of these effects in electronic selling, it can be created but not to a greater extent. Sellers can design their websites in such a way that it displays colors associated with the brand, logo of the company, and playing pleasant music in the background. Moreover, placing the pictures and ads of the products in such a way as they were being placed in the department store and tagging enticing deals/offers, encouraging impulse buying.Answer 4Businesses these days are selling almost all class of products and services that come under wide range of categories close to are bought more some are not. Of course there are some reasons behind that since some products or services are more contributory to sell online as compared to other. It has been observed that the services such as, airline tickets, hotel booking, spend trips and stay, car hiring, spa booking, theatres tickets, and food delivery from restaurants are more tributary to be interchange online. It does not mean that the products are not interchange quickly in fact, they are but not all.For example, products such as electronic items, books, music items, households, and sports stuff are easily sold on the internet where customers do not hesitate to buy them. Whereas, products such as jewelry, shoes, apparel, and pets are not sold quickly and in round quantity reason being that customers feel the need to try these products and analyze them whether they suit t hem or not.Moreover, customers hesitate a little bit when buying expensive products online due to security and safety issues, where spamming websites efficacy collect their reusable cultivation such as, credit card numbers and use them at their fullest. E-tailers are reducing such risks by designing websites that do not allow such spams, pop-ups, having copyrights, trademarks, and ensuring built-in firewall system to prevent any undesired happenings.Answer 5Although physical departmental stores do keep in touch with the customers face-to-face and listen to any feedback or complaint that they might have however, internet can also provide such customer contact, build relationships with them, and encouragement them to benefit both the parties business and the customer. Companies can, via internet, can boost the levels of customer service by devising and implementing certain strategies including keeping records of their customers, making them calls after a certain period of time t o provide any information about new deals/offers, listening to their complaints, and asking for their suggestions to improve the thing they think needs the same. Moreover, websites must have a separate family line for feedback or complaints where the customers can post their feedback either positive or negative.Another innovative strategy is provide them with the option to comment on certain deals and offers for the products or services being offered, which would instantly give a fair idea about the attitudes of customers towards those offers or deals. Many organizations have added sections for online surveys or look into that request the customers to spare a few minutes and answer certain questions. Customers actually like giving their remarks or suggestions because they think they are being given importance by the businesses that might prefer to keep their customers commodious at every cost.Answer 6The methods of conducting business have genuinely changed as the impact of glo balization has causes several flexibilities and easiness in our lifestyles and day by day life. Many businesses find it costly to open it in a physical location and expanding through outlets, which often does not target large audience. Therefore, many businesses are starting through internet where they can target customers from all over the world, market their products or services easily and economically, and get payments right away. Not only this, those businesses that do not operate virtually and have physical locations are finding it more effective and financially serious to market their products through internet, and that what is called Internet Marketing. Internet marketing also contains the elements of coach Marketing, where the promotion of products is done online such as, websites (ResearchStarters, 2008).It does not mean that when businesses are started online they would ceaselessly save costs and be successful in fact, many businesses exit due to several factors and o ne significant of them is poor marketing strategies. Of course, the consumers would not have any idea that a new business has started that for instance, sells association football jerseys, through its website. The target market should have to be made cognisant of that business, the products, new offers/deals, customer value, feedback, etc. Therefore, all this requires the business to use effective marketing tools and strategies where it can convey the message to the audience, impress them, convince them to purchase, and provide feedback. Businesses can use online marketing strategies such as, designing websites that grab the caution of the customers at first sight, force them to explore, make them realize that they are everything for the company, provide them with ease in shopping online, and let them give a incur to give a feedback.Moreover, businesses can also use the strategy of mass-emailing to the customers or potential customers whether they are individuals or other entiti es. Placing ads on popular and most-visited websites is another strategy but is quite expensive. And finally, the use of social networking websites such as, Facebook, Twitter, and MySpace, is mercenary since it is inexpensive and targets wide range of audience.ConclusionE-tailing is the result of e-commerce that has made it much easier for the businesses to market and sell their products online by using certain softwares and websites. Extensive information is provided to the customers through websites about the products and services they want to purchase moreover, the customers can shop with utmost convenience without going somewhere and wasting their time.Talking about the two industries online shopping and online marketing assistance the role of e-commerce is sound, since the services provided by these industries are loved to be taken by the customers while staying at their places and clicking mouse buttons, without wasting any time or fuel. Further return can be made in attra cting more online customers by better websites, adding new features, and becoming more customer-centric.