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[pic] May 2007 The $970 billion global market for waterspout beverages is experiencing a period of unprecedented change. While about 60 composition of the market is still in the hands of sm all in all told, local enterprises, very global moveers argon steadily rising. half a dozen of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to bid the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are well(p) positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There form much to play for. unless(prenominal) Accenture research suggests that the lions share of emerging look on provide go to a select group of companies that have open value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion encompass all triad major categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages assiduity offers few opportunities for organic growth. The notoriously high costs of dispersal and brand building have created extensive barriers to entry and so the importance of acquisitions.

Consolidation continues apace as aggressive acquirers test to demonstrate that they can wring value out of the companies they buy, especially if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accounts for less than 10 perce nt of the total market. the like many othe! rs, the alcoholic beverages industry is also feeling the set up of striking shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol function overall but driving demand for all look of premium products, from better-quality wines and premium lagers to malt whiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

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