American air hoses grocerying cases AMERICAN AIRLINES 1. Issues 2. American Airlines objectives 3. The air lane labor 4. foodstuff 5. Consumer consumes 6. Brand image 7. Distribution system 8. situate 9. Marketing related strategies 10. Assumptions and risks 1- Â Â Â Â Â Â Â Â Issues The main issue of this case is the need of profits of the airline manufacture, an industry that should be more than bankable due to the large amount of customers, the necessity of using airlines need out and the high prices charged by most of these airlines. What we are outcome to deal with is, why is this happening? And how is American airlines dealing with this business?. To be able to discuss how American airlines wants to regain profitability, we must(prenominal) bring out and analyse different issues such as, the companys background, the airline industry as a whole, the demand for air traveling, the marketing strategies, the distribution systems, price policies etc. 2- Â Â Â Â Â Â Â Â American Airlines objectives American Airlines prime objective is to exact back value to air travel, through stimulating cantabile line travel, lowering prices etc. So in other spoken communication American Airlines main objective is to proceed as productive as possible.
To understand better the companys objectives we root have to steering on the companys background, this way we will line up out why the airline is not as economic as it should, and what cast of a change is needed. American Airlines had been the largest airline in the unite States for a long time. In 1990 and 1991 due t o a respite and the Gulf War, demand for ai! r travel dropped drastic on the wholey, for this reason, fare wars started and all the airlines incurred massive losses. 3- Â Â Â Â Â Â Â Â The Airline industry and the market The airline industry is large, specially in the United States, mainly due to the deregulating of the industry. In... If you want to get a full essay, order it on our website:
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