Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 7

Marketing Plan - Essay ExampleIn the contemporary world, it is sheer that people are increasingly becoming aware of the importance of healthy merchandises. In line with this, it is polar for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the involve of this health-conscious client basesince the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy in choosing a brand name, packaging, colors, a warranty, and a service program (295). It is crucial to breaker point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individualin an energetic way. Importantly, the ingredients for the juice lead be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the need energy besides the fruits being healthy and in their natural form. In addition, other ingredients provide admit beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be irresistible and take an energetic theme, which will be synonymous with the juice. In addition, the juice will come in big buckss of 500ml and 1l.Gitman and McDaniel noted, A special introductory price is used to get people to try a bran-new product in a geographic area (295). In line with this, it is important for the company to batch an introductory price that does not aim at earning profits in the initial short-term lay out ofintroducing theproduct. In this regard, the product will be available for an introductory price of $3 for a 500ml package while a 1l package will retail at $5. In this case, the pricing seeks to have many another(prenominal) early adopters sample the product before adjusting the price of the product after determining whether the product will