Develop a media plan Essay

IntroductionI am going to define the EYWA company media requirements. And as well as identifying purpose audience and consumer profile, analysis the mathematical product grocery factor of the EYWA Company. Analysis the creative requirements of an advertizement message and identifying media selling requirements , confirm the media budget and legal and uncoerced constraints of the company of EYWA. 2. Characteristics of the target audience from the advertize brief. Earth sprite products atomic number 18 100% native and effective reasonable and innovative. The target audience lie of woman who atomic number 18 beauty conscious and who are looking for natural products. They are aware of the adverse effects of chemical-based skin care products. They are looking for natural products which are good value for money and bequeath their skin looking rediantand help fight aging.3. Prepare a elaborated consumer profile EWYA CompanyDemographic informationGender FemalesAge 25-54 mari tal status half of married and half of singleLevel of educational attained females professional, Wives of professional Income approximately $150,000Geography profile- inner city and suburban areasPsychographic informationActivityInterestOpinionValuesLifestyle4. Analyses commercialize factor to determine the reach and frequency required for each of the advertising media suggested in the brief. Media strategy EWYA Company using media for advertising such as TV, radio, womans magazines and health magazines. EWYA Company also using whatever of social website for examples Face book and twitter could also highly effective. berth of sale scupper in a study super market or pharmacist chain should also be considered. Level of interestingness TV, radio, and magazines and social media are high level involvement.Point of sale display in a major super market or chemist chain comes in low level involvement. Product usage and lifecycle product usage is high and product life cycle comes in quatern sections. Advertising message characteristics it is reasonable price and 100% Australia owned. Product characteristics The spotless earth sprite product contains tamanu oil which has a unique capacity to support the formation of new tissue. Eywa is 100% Australian owned.Ewya products price are really affordable rather than the competitors products. Competitive situation other connatural products on the market in term of product features and pricing. Create distinguish awareness for the Earth sprite products and differentiate the brand from its many competitors.Media enviourment it is conspiracy of electronic and hardcopy media enviourment.5. (a) creative requirementEywa using mainstream media.ImagesActionColour language melody and soundColour plays important part in advertising. give careness perception controlled by brain, eyes and influencing our emotions and actions and we can use many contort such as black, blue, red, white, yellow, green, pink etc. Through the action number to the creative message by demonstrating how the product can be apply and features of the products. Images based on the impact you want to make on the consumer. Music and sound I the key element in advertising like using the advertising slogan as part of the sound examine for the consumer can also make a big impact finished brand stand. The cost of this promotion is $5 million.Advertising message and media deduction the catchy slogan Reconnect with nature. Eywa is 100% Australian owned.Ewya products price are very affordable rather than the competitors products. 6. Outline the product or armed service merchandising requirementsPoint of sale display space in a major super market or chemist chain should also be considered. Merchandising refer to any activity that aims to sell products or service using point of sale The product or service advertising be relevant to the specific communities. The product and service have an association with a specific media vehicle. A media merchandising strategy is to adopt a brand extension strategy. 7. Identify any relevant local, national or international legislation or standard that you may need to consider.